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Magic Reveals Chinese Youth Love the Colour Green

MaGiC - the spellbound result of a love of acronyms Red, yellow, blue, GREEN! Spotting the buzz colour amongst this list was the deft move of a company who enjoys playing inventor to compound words, Greennovate. Next, imagine there was another company...

Published Fri, Mar 03 2010 11:02 PM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Premier Wen's unwitting endorsement of reading glasses

Chongqing Business Daily March 6, 2010 It must be a challenge faced by all advertisers how to maximize the declining value of newspapers as an advertising medium, but the editors at the Chongqing Business Daily seemed got an answer. The big image of the...

Published Sun, Mar 03 2010 9:40 PM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Meet the 64 million dollar media man: writing competition

Masters of the Brand is a private social network for marketing and branding executives. On March 17, they will host a speech by Pon De Dios, the recently departed head of media buying for all of the Procter & Gamble (P&G) brands in China. Pon...

Published Fri, Feb 02 2010 3:43 AM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Jinkela: wacky ads for a miracle fertilizer

A screwball video advertisement about a fertilizer supplement called Jinkela (金坷垃 "golden clumps") has been getting laughs on the Chinese Internet lately. Jinkela is billed as an American technological breakthrough that can substantially improve...

Published Tue, Dec 12 2009 11:29 PM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Laptop rhythm in a Post-It office

This amusing ad for one of Lenovo's ThinkPad line of laptops was put up on Youku a few days ago. Tags : Lenovo , viral ad , Youku This article is from Danwei.org . tweet facebook bookmark HaoHao digg Mainland accessible mirror on Danwei.TV

Published Wed, Oct 10 2009 3:47 AM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
The Chairman rocks the mic in Taizhou

Chairman Mao was featured on special National Day promotional posters outside of a karaoke parlor in Taizhou, Zhejiang Province. Mic in hand, the Chairman is singing songs from a list of patriotic classics ranging from traditional tunes like "Today...

Published Thu, Oct 10 2009 12:19 AM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Digital media spend: Chris Reitermann talks numbers

Chris Reitermann is President of OgilvyOne and the direct response and digital advertising agency owned by WPP. In this video, shot and edited by Eric Mu, Reitermann talks to Jeremy Goldkorn about ad spend on the Internet and what media companies can...

Published Mon, Sep 09 2009 3:53 AM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
1626 teaches you to pronounce major fashion brand names

Chanel ≠ 拆弄 The current issue of the fashion magazine 1626 features an interesting set of illustrations mocking the way that the names of famous global brands are often pronounced in Chinese: We can't be timid about saying the name of major labels...

Published Mon, Sep 09 2009 4:25 AM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Taobao drink party: strange anniversary date

Not just sharing a beverage Chinese company Taobao.com (掏宝网) has an User Experiment Design department called Taobao UED, which helps develop Taobao's products, web pages and generate an online community based on the company and its technology development...

Published Mon, May 05 2009 4:05 AM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Open all day (during operating hours)

This flyer, for a new hotpot restaurant inside the east Third Ring, was handed to me yesterday. As a launch promotion, the restaurant is offering a 50-yuan coupon on purchases of more than 100 yuan. Nothing out of the ordinary there. But the operating...

Published Mon, May 05 2009 9:40 PM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Chinese Developer: Buy a House, Get a Wife For Free

Get yours today. Selected sales ladies from Ecological Bay. An old Jewish joke says that modern society is based on the ideas of three old men: Marx said "Everything is about Money". Freud said "Everything is about Sex". Then, Einstein...

Published Fri, Apr 04 2009 2:37 AM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
An irreverent graphic designer talks about his work

Zhang Facai is a graphic designer working in advertising who keeps a blog filled with clever and amusing fliers, business cards, and fake advertisements. Danwei looked at some of his dirty jokes and anti-establishment visual puns back in December . In...

Published Fri, Mar 03 2009 8:14 AM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Zen and the Art of Promoting Prostitution

Albert Einstein once said that everything should be made as simple as possible, but not simpler. A couple of millennia earlier, Lao Zi taught us that those who know do not speak and those who speak do not know. We'll get back to these two in a minute...

Published Wed, Mar 03 2009 1:59 AM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
Reasons to be bullish about China

This mock ad, posted on forum website Xici Hutong gives some reasons to be optimistic about China finding it way through the financial crisis. The copy reads: Let the world know China's power! Facing the financial crisis, we Chinese workers go into...

Published Sun, Mar 03 2009 9:27 PM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing
City branding through increased literacy

Can you read this character? It can be difficult to attract investment to your city when no one can read its name. Suining (睢宁), a county within the city of Xuzhou, Jiangsu Province, is written using a relatively obscure character that few people know...

Published Mon, Mar 03 2009 11:42 PM by Danwei - Media, Advertising, and Urban Life in China

Filed under: Advertising and Marketing

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