A series of outdoor ads are circulating on China's Internet forums and may have the potential to cause a new round of anti-Western prejudice and conspiracy theories. Is the Western advertising industry is just going to follow the fate of the Western media to become the next target of protest and boycott?
The ads are allegedly designed by TBWA's Paris offices for Amnesty International. The slogan in the ads is “After the Olympic Games, the fight for human rights must go on.”
It is said that this series won a bronze medal in this year's Cannes Advertising Festival, but your correspondent could not confirm this from the Internet.
Interestingly, the TBWA is also the ad agency behind another series of Olympic-themed ads of a different type for Adidas. You can see them on Virtual China. They are unlikely to hurt the feelings of the Chinese people.
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Posted
Jul 11 2008, 12:37 AM
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Danwei - Media, Advertising, and Urban Life in China