Mauro Marescialli, managing director of Standards
Following on the theme initiated at Danwei's First Plenary Session, this podcast interview looks at marketing communications in China and how one Beijing-based boutique design firm fits into the agency landscape.
Mauro Marescialli is an occasional contributor to Danwei, and managing director of Standards Group. He talks about the growth of niche communications and marketing companies in China, and how they compete with the big agencies.
Listen to the interview.
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Posted
Feb 28 2008, 04:23 AM
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Danwei - Media, Advertising, and Urban Life in China