CIC Data, a Shanghai-based company that monitors online word of mouth for multinational brands, has released a white paper about the Internet buzz about laptop computer brands.
Excerpt:
* Lenovo is most discussed manufacturer (34% of total brand and product posts), but ThinkPad fans also present a challenge for Lenovo to maintain credibility while balancing innovation.
* Dell Inspiron 1420 launch and its color choice made it the most buzzed Dell model (11% of total Dell posts); Dell used its Chinese blog to communicate with customers disappointed with shipment delays.
* Configuration and price are the most buzzed attributes of notebooks (32% and 22% of total brand and product posts). CIC's "Brand Attribute Landscape" shows each brand is associated with different sets of attributes.
* Home-use notebooks lead the buzz, making up 67% of top 100 buzzed models. Entertainment and consumer-centric features such as independent graphic card and widescreen also drive the buzz.
This article is from Danwei.org
Read the complete post at http://www.danwei.org/bbs/laptops_chinese_internet_word.php
Posted
Jan 21 2008, 08:13 PM
by
Danwei - Media, Advertising, and Urban Life in China